City of Toronto to host SXSW 2016 showcase
March 11th, 2016
Beginning this week, thousands of music, film, and digital media enthusiasts will arrive in Austin, TX, for the 2016 South By Southwest (SXSW) festival. On Saturday March 19, the City of Toronto and the Toronto members of the Austin-Toronto Alliance are jointly presenting a SXSW showcase of four great Toronto artists.
The 2016 Toronto: Music Meets World showcase will feature The Strumbellas, Whitney Rose, Jahkoy, and Fast Romantics at Canada House (Friends Bar), 208 6th St.
https://www.youtube.com/watch?v=PpTlkofCnss
In 2013, Toronto and Austin signed the world first Music City Alliance, which established that the two cities “will work collaboratively to develop and expand all elements of the music industry, including but not limited to artists, venues, festivals, studios, management and promotion.” Later that year, Toronto City Council has unanimously approved the establishment of the new Toronto Music Industry Advisory Council (TMAC), which includes many members of the Austin-Toronto Music City Alliance committee.
The City of Toronto and TMAC are encouraging all Canadians attending SXSW to come out to the showcase, and is welcoming music fans from Austin and beyond to experience some excellent Toronto acts!
