4479 is an initiative to unite the people for whom music and Toronto intersect, around the idea of celebrating the extensive musical assets in the city, and promoting the growth of this vibrant economic sector.
4479 frequently partners with the City of Toronto, the Toronto Music Industry Advisory Committee, the Toronto-Austin Music City Alliance, and Tourism Toronto to work on shared objectives designed to benefit Toronto’s music sector..
4479 was created following the release of a report at NXNE in June 2012 by Music Canada entitled Accelerating Toronto’s Music Industry Growth, Leveraging Best Practices from Austin, Texas. Among its findings was that Toronto has possibly more music assets than Austin, and yet is not leveraging these assets to their full potential. Austin’s music industry generates three times as much economic activity compared to Toronto’s music industry, despite the fact the city is a third the size of Toronto.
4479 has seen progress on several of our recommendations for growing the music sector in Toronto:
The 4479 initiative has received broad support from Toronto’s music community, with participation from numerous members of the recording, live music, and label communities. Many others have expressed their support, including numerous City Councillors.
To get involved, add your name to our growing list of supporters and join our mailing list to stay informed.